If you are confused by me saying that the current flows from positive to negative, that just happens to be a historical convention. People like Benjamin Franklin, who helped figure out the mystery of electricity back in the 18th century, believed it was a flow of positive charges, so it flowed from positive to negative. We call this idea conventional current and still use it to this day in things like Fleming Left-Hand Rule.
In addition, note that the common lead in this type of motor is usually white or purple. If there are additional leads in the run widing group, continue to use the ohmmeter to test the now-identified common and additional leads. Descending resistance will give you ascending speeds.
One way to overcome this situation is by using "magnetically soft" material. Magnetically soft material has atoms that readily reverse polarity (a docile herd?) when exposed to alternating current. Naturally, since the reversing process happens more quickly, there is less wasted energy.
A simple, experimental motor such as this is not capable of making much power. We can increase the turning force (or torque) that the motor can create in three ways: either we can have a more powerful permanent magnet, or we can increase the electric current flowing through the wire, or we can make the coil so it has many "turns" (loops) of very thin wire instead of one "turn" of thick wire. In practice, a motor also has the permanent magnet curved in a circular shape so it almost touches the coil of wire that rotates inside it. The closer together the magnet and the coil, the greater the force the motor can produce.