As you might suspect, when you reverse the current in an alternating current motor, it takes time for those atoms to get going in the opposite direction. And the amount of time is not necessarily the same as the time it took to get the herd moving properly in the first place.
The first thing you will need to discover is whether you are dealing with a three-phase motor. You may already know this from the application, but another giveaway is that the lead wires of most three-phase motors are single colors, not multiple colors, and usually identified with numbers. If, on the other hand, the motor diameter is less than seven inches and has a terminal board, it is most likely a single-phase motor.
The unshielded conductors radiate an electric noise field that couples capacitively with adjacent wiring. Stray capacitance at A & C cause ground currents to flow creating a magnetic noise field that couples inductively with adjacent wiring.
You will need to use the ohmmeter as an ohmeter and not as a continuity checker for the next step in the procedure. You will want to use the lowest ohm scale your meter offers, as the typical winding resistance in motors such as these is less than 100 ohms. If the motor is a permanent split-capacitor motor, you are going to be looking for common and speed taps of the winding.