Suppose you take a length of ordinary wire, make it into a big loop, and lay it between the poles of a powerful, permanent horseshoe magnet. Now if you connect the two ends of the wire to a battery, the wire will jump up briefly. It is amazing when you see this for the first time. It is just like magic! But there is a perfectly scientific explanation. When an electric current starts to creep along a wire, it creates a magnetic field all around it.
As a technician, I naturally look at things from a nuts & bolts perspective. As technicians, we understand objects and assemblies. We understand how things come apart and go back together. Is not this what Einstein and Ohm did? They figured out how "it" comes apart, which led to the ability of others to put "it" back together.
A simple, experimental motor such as this is not capable of making much power. We can increase the turning force (or torque) that the motor can create in three ways: either we can have a more powerful permanent magnet, or we can increase the electric current flowing through the wire, or we can make the coil so it has many "turns" (loops) of very thin wire instead of one "turn" of thick wire. In practice, a motor also has the permanent magnet curved in a circular shape so it almost touches the coil of wire that rotates inside it. The closer together the magnet and the coil, the greater the force the motor can produce.
Magnetically soft materials, however, tend to be more expensive. The motor manufacturer must find that proper blend of just enough magnetically soft material to do the work required without putting too big a dent in the customer wallet.