Suppose we bend our wire into a squarish, U-shaped loop so there are effectively two parallel wires running through the magnetic field. One of them takes the electric current away from us through the wire and the other one brings the current back again. Because the current flows in opposite directions in the wires, Fleming Left-Hand Rule tells us the two wires will move in opposite directions. In other words, when we switch on the electricity, one of the wires will move upward and the other will move downward.
Here is where metallurgy comes into play. A motor rich in magnetically soft material will be more efficient, producing more work with less heat. And since the magnetic capacity of a motor also is influenced by the amount of active material (more core, more laminations), the tendency might be to try to add as much magnetically soft material to your design as possible.
A simple, experimental motor such as this is not capable of making much power. We can increase the turning force (or torque) that the motor can create in three ways: either we can have a more powerful permanent magnet, or we can increase the electric current flowing through the wire, or we can make the coil so it has many "turns" (loops) of very thin wire instead of one "turn" of thick wire. In practice, a motor also has the permanent magnet curved in a circular shape so it almost touches the coil of wire that rotates inside it. The closer together the magnet and the coil, the greater the force the motor can produce.
For wiring a single-phase motor, the most important objective is to distinguish the starting circuit from the main winding. These two circuits are isolated from one another electrically if the lead wires are separarted and not in contact with each other. Initially, the ohmeter can be used to determine which wire belongs to which circuit as well as checking continuity between leads.