If you place the wire near a permanent magnet, this temporary magnetic field interacts with the permanent magnet field. You will know that two magnets placed near one another either attract or repel. In the same way, the temporary magnetism around the wire attracts or repels the permanent magnetism from the magnet, and that is what causes the wire to jump.
Think of the atoms of magnetic material as an unruly herd of cattle. Running electric current through the material will polarize these atoms, creating the magnetic field. But as I mentioned, this is an unruly herd, so it takes time for the current to bring all those atoms into formation.
The colors or numbers themselves are often a clue, but they alone may not provide sufficient information. There is always the trial and error method, but I do not recommend that because of the potential for destructive results. Instead, the Motor Doctors suggestion is to equip yourself with an ohmeter (don nott settle for just a continuity tester) and learn to perform a few simple tests with it.
For some kinds of motors, principally motors with terminal-based connections, basic wiring is self evident. The terminal board itself usually has markings that indicate where line one and line two are to be connected. But what if you need to reverse that motor, use a different (but available) voltage setting, or have a motor that has nothing more than a bunch of color-coded or numbered leads coming out of it?