The PWM Drive (pulse-width modulated drive) to motor power conductors are typically the most intense noise source in a system. Proper implementation of shielding, grounding, splicing, and treatment of excess cable is essential to reducing noise in your system.
If you place the wire near a permanent magnet, this temporary magnetic field interacts with the permanent magnet field. You will know that two magnets placed near one another either attract or repel. In the same way, the temporary magnetism around the wire attracts or repels the permanent magnetism from the magnet, and that is what causes the wire to jump.
Magnetically soft materials, however, tend to be more expensive. The motor manufacturer must find that proper blend of just enough magnetically soft material to do the work required without putting too big a dent in the customer wallet.
It is important to keep this struggle between performance and cost in mind when you talk to customers about energy-efficient motor-driven equipment. Yes, efficiency is probably more important to homeowners now than ever, but that efficient operation comes at a price. And motor manufacturers will keep working to strike that balance between motor performance, efficiency, and cost.