In our experience, we disassemble, repair and reassemble objects we can see and touch. Our goal is a repair. However, to repair today vehicles, we must expand our understanding beyond things we can touch, see and use wrenches on. We must apply the technician approach to learning, information gathering and analysis.
If the coil of wire could carry on moving like this, it would rotate continuously—and we did be well on the way to making an electric motor. But that ca not happen with our present setup: the wires will quickly tangle up. Not only that, but if the coil could rotate far enough, something else would happen. Once the coil reached the vertical position, it would flip over, so the electric current would be flowing through it the opposite way. Now the forces on each side of the coil would reverse. Instead of rotating continuously in the same direction, it would move back in the direction it had just come! Imagine an electric train with a motor like this: it would keep shuffling back and forward on the spot without ever actually going anywhere.
As a technician, I naturally look at things from a nuts & bolts perspective. As technicians, we understand objects and assemblies. We understand how things come apart and go back together. Is not this what Einstein and Ohm did? They figured out how "it" comes apart, which led to the ability of others to put "it" back together.
It is important to keep this struggle between performance and cost in mind when you talk to customers about energy-efficient motor-driven equipment. Yes, efficiency is probably more important to homeowners now than ever, but that efficient operation comes at a price. And motor manufacturers will keep working to strike that balance between motor performance, efficiency, and cost.