A ferrite sleeve around the three power conductors as they leave the drive will help to reduce common-mode noise current. Take all three conductors two or three times through the core. If it runs hot reduce the number of turns.
If you are confused by me saying that the current flows from positive to negative, that just happens to be a historical convention. People like Benjamin Franklin, who helped figure out the mystery of electricity back in the 18th century, believed it was a flow of positive charges, so it flowed from positive to negative. We call this idea conventional current and still use it to this day in things like Fleming Left-Hand Rule.
Magnetically soft materials, however, tend to be more expensive. The motor manufacturer must find that proper blend of just enough magnetically soft material to do the work required without putting too big a dent in the customer wallet.
A simple, experimental motor such as this is not capable of making much power. We can increase the turning force (or torque) that the motor can create in three ways: either we can have a more powerful permanent magnet, or we can increase the electric current flowing through the wire, or we can make the coil so it has many "turns" (loops) of very thin wire instead of one "turn" of thick wire. In practice, a motor also has the permanent magnet curved in a circular shape so it almost touches the coil of wire that rotates inside it. The closer together the magnet and the coil, the greater the force the motor can produce.