It is important to keep this struggle between performance and cost in mind when you talk to customers about energy-efficient motor-driven equipment. Yes, efficiency is probably more important to homeowners now than ever, but that efficient operation comes at a price. And motor manufacturers will keep working to strike that balance between motor performance, efficiency, and cost.
There are two ways to overcome this problem. One is to use a kind of electric current that periodically reverses direction, which is known as an alternating current (AC). In the kind of small, battery-powered motors we use around the home, a better solution is to add a component called a commutator to the ends of the coil. (Do not worry about the meaningless technical name: this slightly old-fashioned word "commutation" is a bit like the word "commute". It simply means to change back and forth in the same way that commute means to travel back and forth.) In its simplest form, the commutator is a metal ring divided into two separate halves and its job is to reverse the electric current in the coil each time the coil rotates through half a turn. One end of the coil is attached to each half of the commutator. The electric current from the battery connects to the motor electric terminals. These feed electric power into the commutator through a pair of loose connectors called brushes, made either from pieces of graphite (soft carbon similar to pencil "lead") or thin lengths of springy metal, which (as the name suggests) "brush" against the commutator. With the commutator in place, when electricity flows through the circuit, the coil will rotate continually in the same direction.
Wiring diagrams happen to be a perfect vehicle for carrying the principles of technicians beyond nuts & bolts. First, the simple act of color-coding helps to bring out the true wealth of your knowledge and is an excellent step in diagram analysis. Beyond that, it is an amazing tool for developing the awareness needed to get on the road to becoming an expert learner.
A simple, experimental motor such as this is not capable of making much power. We can increase the turning force (or torque) that the motor can create in three ways: either we can have a more powerful permanent magnet, or we can increase the electric current flowing through the wire, or we can make the coil so it has many "turns" (loops) of very thin wire instead of one "turn" of thick wire. In practice, a motor also has the permanent magnet curved in a circular shape so it almost touches the coil of wire that rotates inside it. The closer together the magnet and the coil, the greater the force the motor can produce.